The Board
The Board is the highest decision body after the Association Meeting. We are the 10 people leading the Business Association for the mandate period of 2025/2026.
Paul Arce
President
Leads the Union’s internal and external work, ensuring compliance with the Association’s statutes. Oversees Board coordination, HR, and partnerships. Represents the Union at SBS, Stockholm University, and national events. Manages recruitment and handovers.
Tara Kelleher
Vice President
Education
Represents students in academic matters at SBS and ensures educational quality and student rights. Coordinates with PhD representatives and international student support. Ensures strategic alignment and budget compliance. Main contact in the Board for the Education Committee.
Tuva Rosencrantz
Vice President
Corporate Relations
Manages corporate partnerships. Represents the Union externally and ensures strategic alignment and budget adherence. Maintains contact with partners and other student associations. Main contact person in the Board for Ekonomernas Dagar.
Holly Adelstål Gotzl
Treasurer
Manages the Union’s financial operations, including budgeting, accounting, and reporting. Oversees financial compliance across all committees and projects. Main contact in the Board for the Asset Management Group.
Ludvig Hammarlund
Vice Treasurer
Supports the Treasurer in managing finances, including budgeting, accounting, and reporting. Oversees inventory and ensures budget compliance across committees and projects. Main contact in the Board for the Treasury Group.
Lisa Backman
Head of Operations
Coordinates with the OMG. Oversees HR, sustainability, digital tools, websites, user systems, cybersecurity, and GDPR compliance. Coordinates elections, recruitment, and strategic planning across all operations. Main contact in the Board for the OMG.
Alva Gustafsson
Head of Social
Responsible for the Union’s study-social pillar and ensures all activities align with the Union’s strategic goals. Leads strategic planning and is the main contact in the Board for the Social, Event, and Sports Committee, as well as Fadderiet and Valborg.
Laura Zvaigzne
Head of Marketing
Manages the Union’s brand and external communication. Oversees marketing channels and promotional content. Shares responsibility for digital infrastructure with the Head of Operations. Main contact in the Board for the Marketing and Tech Committee.
Adrian Holmlund
Head of Corporate Sales
Shares responsibility with the Vice President Corporate Relations for partnerships and business outreach. Works with the alumni network jointly with the Head of International Affairs. Supports Ekonomernas Dagar and is the main contact in the Board for the Business Committee and the Finance Society.
Emilia Russell-Blom
Head of International Affairs
Leads all international student matters, including exchange programs and global partnerships. Manages the membership system and housing queue. Maintains contact with the SBS Office of International Affairs and student associations abroad. Main contact in the Board for the International Committee and the Master’s Club.
